Why Mobile Marketing for your real estate business?
Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers.
Over 97% of people searching to buy a home or commercial real estate have a cell phone. Most smart phone users use use their phone to search on Google or the search engine of their choice. During 2021, the number of smartphone users in the United States is estimated to surpass the 300 million. Advances and investment in telecommunication technology are making it easier and affordable for most of the population to have access to internet via their smart phones.